Twitter as a Tool for Journalists

Last week, you heard from a communications professional that social media has both helped her job and made it harder. As a PR executive myself, I can also attest that social media has opened new doors for communications. There are many new opportunities for reaching people in a direct way. But, at the same time, it can certainly feel overwhelming. For example, measuring success of a communications campaign has added layers now. In addition to media impressions and web traffic, it’s not strange to track how many “likes” and tweets your campaign gets.   Continue reading