Should Microsoft Open More Stores?

Apple Stores are pretty successful. They have a very distinct feel to them, and they give Apple users a place to go to check out/try out new items, get their existing products repaired and meet other Apple fanatics. So should Microsoft follow the same model?

No thanks, says Harry McCracken. Here are his top five reasons why:

  1. “Microsoft” is not a unifying concept.
  2. Microsoft Stores can’t support Microsoft products like Apple Stores can support Apple products. 
  3. Microsoft can’t tick off its partners.
  4. There’s just too much stuff.
  5. It’s just not necessary.

 Do you agree or disagree? Would you visit a Microsoft store?


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