It’s pretty widely known that celebrities have taken to Twitter to directly communicate with the masses. I was interested to read this article about other ways that Hollywood is using social media. Access Hollywood, a show that covers Hollywood news, uses Twitter to check the temperature on topics, and to guage what things are important to the public so they know what to cover. If you check Twitter or Facebook during any public event, this becomes extremely apparent. People constantly Tweet and update their status during these events, such as award shows (the article uses the Grammys as an example), sporting events, concerts, etc.
Smart use of these platforms by Access Hollywood. If more outlets aren’t doing this yet, I bet they will be soon. This is a great way to guage what people think on a large scale.